Privacy Policy

Last updated: March 15, 2026

1. Introduction

UXOptim ("Company", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website analysis service ("Service").

By using the Service, you consent to the data practices described in this policy. If you do not agree, please do not use the Service.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Name, email address, password when you register
  • Payment Information: Billing address and payment details (processed by secure third-party payment processors)
  • Contact Information: Information provided through support requests or contact forms
  • URLs Submitted: Website addresses you submit for analysis

2.2 Information Collected Automatically

  • Usage Data: Pages visited, features used, actions taken within the Service
  • Device Information: IP address, browser type, operating system, device identifiers
  • Cookies and Tracking: Session cookies, analytics cookies, preference cookies
  • Log Data: Access times, error logs, referring URLs

2.3 Website Analysis Data

When you submit a URL for analysis, we may collect:

  • Screenshots of the publicly accessible webpage
  • Page structure and DOM elements
  • Publicly visible content for AI analysis

Note: We only analyze publicly accessible content. We do not access password-protected areas, private data, or content requiring authentication.

3. How We Use Your Information

We use collected information to:

  • Provide, maintain, and improve the Service
  • Process transactions and send related information
  • Send administrative communications (updates, security alerts)
  • Respond to inquiries and provide customer support
  • Generate AI-powered UX analysis and recommendations
  • Analyze usage patterns to improve our algorithms
  • Detect, prevent, and address fraud and security issues
  • Comply with legal obligations

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process personal data based on:

  • Contract Performance: Processing necessary to provide the Service
  • Legitimate Interests: Improving our Service, fraud prevention, security
  • Consent: Where you have given explicit consent (e.g., marketing communications)
  • Legal Obligation: Compliance with applicable laws

5. Data Sharing and Disclosure

We may share your information with:

5.1 Service Providers

  • Cloud Infrastructure: Hosting and storage providers
  • AI Services: Third-party AI providers for analysis (e.g., Google Gemini)
  • Payment Processors: Secure payment processing services
  • Analytics: Usage analytics providers (e.g., Google Analytics)

5.2 Legal Requirements

We may disclose information when required by law, court order, or government request, or to protect our rights, property, or safety.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties.

6. Data Retention

We retain your information for as long as necessary to:

  • Provide the Service and maintain your account
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Analysis data and screenshots are retained for up to 90 days for active accounts. Upon account deletion, we delete or anonymize personal data within 30 days, except where retention is required by law.

7. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Secure authentication mechanisms
  • Regular security assessments
  • Access controls and monitoring

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights:

8.1 General Rights

  • Access: Request a copy of your personal data
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your data
  • Portability: Receive your data in a portable format
  • Objection: Object to certain processing activities
  • Restriction: Request restricted processing

8.2 GDPR Rights (EEA Residents)

EEA residents have additional rights under the General Data Protection Regulation, including the right to lodge a complaint with a supervisory authority.

8.3 CCPA Rights (California Residents)

California residents have additional rights under the California Consumer Privacy Act, including:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of sale of personal information (we do not sell data)
  • Right to non-discrimination for exercising privacy rights

To exercise these rights, contact us at privacy@uxoptim.com

9. Cookies and Tracking Technologies

9.1 Types of Cookies We Use

  • Essential Cookies: Required for Service functionality
  • Analytics Cookies: Help us understand usage patterns (Google Analytics)
  • Preference Cookies: Remember your settings (e.g., dark mode)

9.2 Managing Cookies

You can control cookies through your browser settings. Disabling certain cookies may affect Service functionality.

9.3 Do Not Track

We do not currently respond to "Do Not Track" browser signals.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the European Commission
  • Data processing agreements with service providers

11. Children's Privacy

The Service is not intended for users under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Third-Party Links

The Service may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

13. AI and Automated Processing

We use AI to analyze websites and generate recommendations. This involves automated processing of submitted URLs. You have the right to:

  • Request human review of automated decisions
  • Express your point of view about automated processing
  • Contest decisions based solely on automated processing

14. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Updating the "Last updated" date
  • Sending email notification for significant changes (if applicable)

Continued use after changes constitutes acceptance of the revised policy.

15. Contact Us

For privacy-related questions or to exercise your rights:

Email: privacy@uxoptim.com
Contact Form: Contact Us

We will respond to requests within 30 days (or sooner as required by law).